Home Research Research Centres Creative Industries Research Centre

Creative Industries Research Centre


Supporting research across a wide range of audio-visual art forms

The Creative Industries Research Centre was set up in 2023 to support and share research across a wide range of audio-visual art forms. Its members are a diverse mix of creative practitioners, including members of BAFTA and OSCAR-winning VFX teams, Emmy-nominated editors and animators and other award-winning creative writers, composers and sound designers – from across the music, TV, film and gaming industries.

In collaboration with:

  • Straight 4 Studios
  • Twitch
  • Arri
  • Sontronics
  • Creative Technologies
  • London Metropolitan Orchestra
  • Vicon
  • Society for the Study of Sound
  • Music and Games
  • BFI
  • Canal+
  • HyperX
  • London Ravens Esports Team
  • Unreal Engine/Epic Games

For over a decade, researchers associated with the Centre have been publishing various kinds of academic research alongside (and as part of) creating award-winning short films, broadcast documentaries, screenplays for feature films, TV drama and music scores. We have also hosted many publicly available interviews with leading industry figures.

Our researchers work with a wide range state-of-the-art specialist equipment in the University Ƶ’s Tech Park, including a green screen stage, sound stage, recording studio, 3D animation lab, nine industry-standard edit suites, and one of only three symphony orchestra-sized recording spaces in England. We would welcome approaches from external partners and potential PhD students who wish to work with us, including within these spaces.

Our recent partners have included Apple TV (Emancipation), ITV (Endeavour), and the Project Cars creators Slightly Mad Studios.

Tech Park, Bognor Regis Campus
See our £35 million Tech Park
Explore some of the facilities our flagship Tech Park building has to offer.

Contact us

Those wishing to get in touch should contact the current Centre Director Professor Stephen Baysted at s.baysted@chi.ac.uk.

Audio production lecturer sat in audio production studio looking at the screen


Professor Stephen Baysted
Neil Bryant
Dr Shirley Chubb
Liz Colley
Fleur Costello
Steve Couch
Thomas H Green
Cliff Harden
Michael Holley
Jericho Ivankovic
Dr Adam Locks
Darren Mapletoft
Rob Gómez Martín
Christopher McHugh
Tim Sandys-Renton MRSS
Rams Singh
Max Tyrie
Andrea Vassallo
Anne White


Notable projects

Celebrating the Avengers

In 2011 the University hosted a unique celebratory event for The Avengers’ 50th Anniversary which captured on video over 200 hours’ worth of unique interview content, hosted by Paul O’Grady, about this groundbreaking TV show.

We intend to turn this raw content into a globally accessible online archive of significant cultural and historical value. Members of staff who led the project are all still active within the Centre.

Posthuman Walking Project

This ongoing multidisciplinary project, funded by the Landscape Research Group, uses wearable technologies to document explorations of landscapes and walking with pain.

Bringing together arts, anthropology and physiotherapy researchers, along with partner walkers from several countries, it aims to gain understandings of landscape, climate and selfhood through a range of testimonial, visual and physiological data, which will be used to create documentary film, among with other outputs.


As well as publishing books, articles and journalism for national media outlets, our members have working on prize-winning films, television programmes, games compositions and theatrical productions.

Their credits include multiple OSCARs, BAFTAs and West End productions, alongside an EMMY nomination.

You can




Crossing boundaries between theoretical and practical research

Our work is inherently impactful, crossing boundaries, as it naturally does, between theoretical and practice-based research, and engaging throughout with creative industries and industry partners.

Innovation in realistic vehicle sound modelling

Project Cars 2 - Soundtrack Recording Sessions
A short film documenting the recording of Slightly Mad Studios' Project Cars 2 game score from sketches to orchestral recording at Air Lyndhurst Studios in London.

One project, ongoing since 2012, was used to underpin impact case studies in both the REF 2014 and REF 2021 research assessment exercises, having achieved particularly significant international impacts. This was Professor Stephen Baysted's innovative work as Composer and Audio Director on three critically-acclaimed and globally-distributed commercial racing simulation games – Project Cars, Project Cars 2 and Project Cars 3 – which drew on his creative research expertise in composition, audio direction, sound design, immersion, diegesis, game music literacy and game genre.

The games utilise and build upon Baysted's novel approaches to realistic vehicle sound modelling, which he began to develop in previous projects (Need for Speed Shift (2009) and Shift 2: Unleashed (2011)), and which here confront the challenges of new technologies (such as virtual reality and augmented reality) and emerging ‘surround sound’ formats in the domain of video game development.

The games have been a worldwide commercial success, with over five million copies sold. Baysted’s work has also led to the widespread dissemination of new and innovative composition techniques, audio design and engagement with diverse public audiences.

Events and News

The Centre hosts regular meetings, workshops, research seminars, roundtable talks and guest lectures, at least once per month during semester time, as a way of fostering cross-institutional and interdisciplinary research and impact. These events are open to the public.

Internally, we also hold regular ‘Work in Progress’ meetings, in which members of the Centre can share ongoing work with peers, reinforcing emergent ideas and creations by scoping out potential funding opportunities and openings for further/future work.


Stephen Baysted
Professor Stephen Baysted

Our address

For visits

I’m looking for